Apple unveiled a smaller iPad tablet Tuesday - the iPad mini - and changes to larger Mac computers as the tech giant seeks to stay ahead of the curve.
Executives took the stage to introduce the iPad mini, a tablet with a 7.9-inch screen that weighs half as much as the iPad, which it closely resembles.
The mini has two cameras, a dual-core A5 processor and 10-hour battery life. It comes in both Wi-Fi only versions and models with LTE wireless connectivity.
Apple said pricing for the iPad mini would start at $329 for a version with 16GB of memory and Wi-Fi only, which would price it above some rival tablets of similar size.
It will be available November 2.
They also showed a new version of the larger iPad, with a 9.7 inch screen, with hardware improvements but the same prices as their predecessors.
The iPad mini is designed to compete squarely with devices like Amazon.com Inc.'s Kindle Fire and Google Inc.'s Nexus 7, already on the market.
These and other roughly seven-inch devices from Samsung Electronics Co. and others will account for about a fifth of the tablet market this year.