Turns out, the Ann Curry firing debacle was NOT the lowest point to which The Today Show could sink.
At 8:46 a.m. today - the time at which the first place hit the World Trade Center 11 years ago - New York City and Washington, D.C. held a moment of silence in memory of 9/11. All the cable networks, Good Morning America and CBS This Morning all provided coverage of the tribute.
The Today Show aired an interview with Kris Jenner.
In NBC's defense, Jenner touched on her decision to air footage of herself getting breast implants reduced, telling Savanna Guthrie of the filmed procedure and why she's a role model:
It's necessary to "change them after 10 years... it was so important, health-wise, to remind women to check your expiration date because it's a health risk."
Jenner also spoke on the relationship between Kanye West and Kim Kardashian, labeling the rapper as a a "really a great guy" and adding:
"I think they are well suited for each other and I think they are really, really happy and anybody who has kids knows that when your kids are happy, you are happy."
So it's not like Today chose to run meaningless, ratings-grabbing fluff in lieu of honoring the victims of our nation's most horrific tragedy.
WATCH THE INTERVIEW BELOW.