A few days prior to their season premieres, the rivalry between The Voice and The X Factor is growing seriously intense.
First, the NBC competition announced it would air a special Wednesday installment next week, a programming decision clearly aimed at hurting the opening edition of The X Factor Season 2, which kicks off September 12.
Simon Cowell's response? Citing a "gentleman's agreement" between programs, he blasted the move as "cynical, cold-hearted" and an "unprofessional way of doing business."
Going off to TMZ, Cowell said this is a "dirty" last second trick by NBC and added that one of his new judges will be especially angry over the counter-programming.
"Britney's not going to appreciate the fact that Christina - who has been a bit of a rival - isn't allowing Britney to have a night of her own."
Why does Simon think The Voice is going up against The X Factor's premier? Because it's scared, of course.
"The reason they've done this is they don't want people to see X Factor because they've heard how good the series is. They don't want their audience to see Britney Spears. They don't want their audience to see Demi Lovato."
Ummm... of course NBC doesn't want its audience to watch a Fox program. Not exactly breaking news there, Simon.
Which of these competitions will you tune in for next week?