Joe Francis was ordered to pay a staggering $20 million after a jury sided with casino mogul Steve Wynn in his slander claims against the Girls Gone Wild kingpin.
Wynn filed suit in 2010 after Francis claimed the Las Vegas giant had threatened to have him killed, taken out to the desert and buried over a gambling debt.
Wynn, obviously, denied the claims and sued for everything in the book.
During the four-day trial, the casino owner called the accusation a "terrible lie." Joe is "unrepentant, vicious, out of control," said Wynn on the stand last week.
Among those called to testify was Grammy-winning record producer Quincy Jones, Francis' neighbor, a friend of Wynn's and an alleged witness to the claim.
Francis had insisted it was Jones who told him Wynn wanted him knocked off, but in court, the music producer said such conversations never took place.
Neither Francis nor Wynn were present when the verdict was read.