With the iPhone 5's release captivating the tech-crazed world, a guy decided to glue one to the sidewalk on the device's release date and see if anyone would attempt to take it.
Spoiler alert: People did. Hard.
The collective obsession with the world's hottest phone made for one of the hottest viral videos of the week, as people in Amsterdam's Leidseplein Square tried to snag that piece.
This could also be a great ad for Super Glue. Strong stuff! That thing was not going anywhere. A few people even attempted to kick the iPhone 5 loose, to no avail.
Surprisingly, Kris Jenner was not one of them.