Rihanna Fired as Face of Nivea

by at . Comments

Rihanna has been nixed as the face of Nivea products.

No specific reason or action was cited as the reason, but Stefan Heidenreich, the head of the brand, clearly isn't a big fan of the controversial singer.

Heidenreich publicly expressed disapproval with the skin care line's decision to have the sexy star as its public face, saying "Rihanna is a no-go."

Topless Rihanna Pic

"I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea stands for trust, family and reliability," he added.

Heidenreich told the singer's ads shot last year - see one of our all-time favorite Rihanna pictures above - should have never been released.

Ouch. Tell us how you really feel.

For her part, Rihanna responded by posting a generic head shot of Heidenreich on her Twitter with the caption, "No caption necessary."

So, yeah. That about sums it up.

Tags:

Rihanna Biography

Rihanna in England
Rihanna is a young, hot and successful R&B singer who hails from the Caribbean island of Barbados. She is an artist signed to Def Jam... More »
Born
Birthplace
Saint Michael, Barbados
Full Name
Robyn Rihanna Fenty

Rihanna Quotes

I get asked about it all the time and I’m like, You’re asking, but you know the answer. I don’t even like to address it anymore.

Rihanna [on rumors that she dated Jay-Z]

Sometimes you just need your privacy. But it comes with the territory. There's no privacy when you are out in the public.

Rihanna