Rihanna Fired as Face of Nivea

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Rihanna has been nixed as the face of Nivea products.

No specific reason or action was cited as the reason, but Stefan Heidenreich, the head of the brand, clearly isn't a big fan of the controversial singer.

Heidenreich publicly expressed disapproval with the skin care line's decision to have the sexy star as its public face, saying "Rihanna is a no-go."

Topless Rihanna Pic

"I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea stands for trust, family and reliability," he added.

Heidenreich told the singer's ads shot last year - see one of our all-time favorite Rihanna pictures above - should have never been released.

Ouch. Tell us how you really feel.

For her part, Rihanna responded by posting a generic head shot of Heidenreich on her Twitter with the caption, "No caption necessary."

So, yeah. That about sums it up.

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Leave her alone she is young


Ohhh now I get her tweet lol. But hey, she doesn't care. It's not like she's lost her publicity. Personally, I didn't even know what Nivea was until she promoted it.


She cusses out 13 yr old fans on twitter, basically every song is about Chris brown, whether it's sex drugs or fighting, she thinks she's hardcore after she got her ass beat.....idk i don't get why they don't want her! Oh and the posting a pic of the nivea rep being a smart ass probably won't get you too many more jobs. Be professional or go back to the islands.


shes a bitch


she's beautiful but it takes more than a pretty face to represent a product. she's too much of a loose cannon.


Riri babe his loss.......u'll be the face of MY products just hang in there!


I can't blame him on canning her, she does not represent what Nivea is, as he said it. I just don't buy her as a spoke person for any brand as she seem to do not give a sh!t about any brand, so you know she's all phony, and that's why she suck as a spoke person, no passion nor genuine feeling for anything


You're ghetto and you're talentless gee I wonder why they canned you