Nike Gold Digging Shirt: Sexist or Harmless Fun?

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Nike, the official outfitter for the London Olympics, is taking some heat for one of its new t-shirts, emblazoned with the phrase "Gold Digging."

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    WOW so many women hissy fitting bout this shirt COME ON ITS JUST A SHIRT!! Not like it MANDTATORY you wear it SHUT UP


    I would send one to kim.z from rhonj


    It shows immature decision-making. No mature woman with common sense and pride would want to wear something like this, so the only ones that will buy it would be men for their women they're trying to control or women who have no pride or self-confidence. Today's strong women know they don't need a man to get the gold; they can earn it all on their own, and not have to share it with anyone.


    Yeah, it's just a tshirt. But it's a product of the sexist culture we live in. Sexism and misogyny manifests in so many ways, some as overt and terrifying as crippling rape statistics and others in relatively harmless ways like this sexist t shirt. The thing is, allowing the small injustices slide because it's "just a tshirt" tacitly accepts and even reinforces the sexism that led to this shirt being made in the first place as well as reinforcing the sexism that creates a culture in which hatred and violence against women thrives.

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