Well, that didn't take long.
Within hours of the Spice Girls and company closing down the London Olympics, Michael Phelps has been featured in his first post-2012 Games ad campaign. The first of a great many, we're sure.
In this simple spot, the most decorated Olympian of all-time just can't escape the water, staring intently into the camera from a bathtub, a Louis Vuitton bag by his side. We're sure he'd prefer if girlfriend Megan Rossee were in there with him instead.
But the massive check written to Phelps by the purse maker likely offsets that disappointment...
Phelps has also booked his first new television gig.
He will follow in the cleated footsteps of Charles Barkley and Rush Limbaugh as a student of of Tiger Woods' former coach Hank Haney, appearing as a willing golf protege on The Haney Project.