Michael Jackson to Star in New Pepsi Ad Campaign

by at . Comments

Get ready to see Michael Jackson, or at least his likeness, back in action.

Pepsi announced a deal with the late King of Pop's estate that allows the brand to use the music legend's image for its new global marketing push.

What will the new Michael Jackson Pepsi commercial(s) and more entail? Maybe a live action hologram performance, a la Tupac at Coachella?

Michael Jackson, Pepsi

According to the Wall Street Journal, the nature of the promotion will vary by country, but will include a TV ad, special-edition Pepsi cans featuring Jackson's image and chances to download remixes of Michael's biggest hits.

Pepsi's chief creative officer, Brad Jakeman, said the broader Live for Now campaign took 10 months to develop and its aim is to amplify the company's strong ties with popular culture, with Jackson obviously one of its all-time icons.

Jackson first partnered with Pepsi in 1983, but in 1984, his hair caught fire while filming a commercial for the brand, an event that some believe led to his addiction to prescription drugs, which led to myriad problems throughout his life.

What do you think of Pepsi using MJ's image again?

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that is a sad story no he is the sad story

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What i think of using michael jacksons image again is pretty cool and all of the fan get to drink mj pesi and also hes the king of pop which he is forever and also what else i think about it is really exciting thatthey will get one last chance to see mj on a can/bottle of pepsi

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KIm, well said. If his state approves, and it should, why not do it. I would definitely like to see him perform via this hologram-like technology, even through Pepsi commercials.

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He was in the public eye, there for we all should still enjoy his music. I am hoping and thinking this too helps pay his children and or debts he had encured.

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I love MJ, but why do they do this stuff? When you're gone, you're gone. Let the dead rest jeez

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thats cool,i love some of michael jackson's music