Ashton Kutcher Popchips Ad Pulled Admist Racism Outcry

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For a phony online dating ad - in which he stars on behalf of his role as Popchips' “president of pop culture" - Ashton Kutcher dons multiple costumes and pretends to be four different eligible bachelors.

There's a character named Raj, for example, that features the actor in brown face and and with an Indian accent.

And while it's all meant to be in good fun, many on the Internet have not reacted with laughter.

“I can’t imagine I have to explain this to anyone in 2012, but if you find yourself putting brown makeup on a white person in 2012 so they can do a bad “funny” accent in order to sell potato chips, you are on the wrong course," wrote Anil Dash, a tech blogger, in response to the spot. "Make some different decisions."

And Popchips now has: the company has pulled the ad from YouTube and Facebook, while releasing the following statement:

"The new Popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone. At Popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended."

What do YOU think? Should the spot have been removed from the Internet?

 

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    Comments (51 Total)


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    guest

    All i can say is please Ashton and Mila Kunis go get a full panel of STD test and a blood test for HIV & Syphilis. And Mila im saying that to you because of Macaulay Culkins hidden issues that may or may have not happened possibly occured before your break up or after.

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    k

    People are stupid! There's nothing wrong with it! I totally agree with Veshti!

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    EL Abogado

    He is not doing racism , he is only acting for he is an actor.

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    Sara

    If this were reversed, do you think people would be crying racism?

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    veshti

    How about that guy that has the movie out called the 'Dictator?' Yeah, Sasha Baron Cohen. Is there only specific people that can mimic people and not Ashton Kutcher. I am glad that Ashton did that skit, now people can see that some people are allowed to do as they please and say what they please but others are not. That is going to cause a lot a conflict in the future.