Mary J. Blige Burger King Commercial: Pulled... Racist?

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Burger King is no longer in the fast food business with Mary J. Blige.

The chain has pulled a controversial ad from the airwaves, citing a music licensing issue, but causing many to wonder if it gave in to pressure from critics who believe the spot is an insult to African-Americans.

In response to Blige standing atop a counter and singing about "crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty, flour tortilla," lifestyle publication Madame Noire has written an open letter to the Grammy winner that reads:

“Having a black woman sing about chicken was no mistake. They’re trying to reach the ‘urban’ (aka black) demographic and they used you. Because God knows black folk won’t buy anything unless there’s a song, and preferably a dance, attached to it.”

Salma Hayek, Jay Leno and David Beckham have also been hired to pitch this new product and Burger King claims the commercial will air again once the licensing issue is solved.

Watch above and decide for yourself: Should it be yanked?


UPDATE:  Blige has released the following statement: “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that's not what was happening in that clip.

"I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out."

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So I guess Popeyes is also racist. They have had an African American spokeswoman for years. She loves that chicken from popeyes.


well i know a girl who works in a care home with 90% black people and they seem to worship fat greasy chicken in 1 hand, a cell phone in the other. oh and they are always late. black people : always always makes things hard for themselves. when was the last time you heard a chinese person play the race card? hell no, they just get on with it. give 2 black farmers 10 sheep, they'll argue among themselves and lose everything. give 2 chinese farmers 10 sheep and by the following year they'd have sold 10,000 sheep. please answer honestly.


Am I the only one who's noticed that the music played in Burger King Locations is NEVER by ANY white groups??? The same is true of most other fast food places as well. It's enough to make one wonder who's REALLY racist. As for "Madame Noire" ("Noire" is from the french for "black"--I think SOMEONE is a little obsessed with skin color), "urban" has nothing to do with race/ethnicity; it's a word meaning the big city. It's time to stop using misplaced, outdated references.


I do believe this is racist and everybody-ist because the add targets the black demographic and Burger King's food can lead to cancer, obesity, and many other health issues. They even have signs posted in their restaurants that says that their food causes cancer. BOYCOTT BURGER KING!!!


WHAT THE F... IS WRONG WITH PEOPLE. This isn't racist who care who sings the commercial about chicken. MJB is a good artist who cares if she's black and singing about chicken. Screw the sterio type everybody likes chicken. I hate this crap. You can't say anything without idiots taking it the wrong way.


This ain't racist mjb is my favorite Singer in the world and she represent blacks very well I don't even here any of my black friends saying anything of it and as a blackman wouldn't u rather see a blackwoman making fried chicken that way u know its made the right way whoever offended by this is just stupid and to freaking sensitive be happy for Mary she got 2 million for that 2min commercial and she black also the beat that she is singing to is from her new single don't mind from her CD my life 2 she trying to promote her new CD if anything.


just ridiculous always white people trying to tell us what we should be offended by what is racist about this we all love fried chicken we do not find it offensive and i can speak for my black people. Stop trying to make everything about race if we keep checking skin colour how will we ever stop seeing black and white and see the world as it is many different colours all beautiful in its own way.


I love Mary J. and chicken and i'm not black.


I'm White, and I had no idea about a "stereotype around Black people and chicken" (which is how CNN put it). And I'm from Alabama, for heaven's sake. So after I read about this controversy, I spent 10 minutes googling to figure it out. So now I know one more thing that divides the races in this country. Well done, everyone who made a fuss about this talented singer eating a sandwich. You successfully put an old, dying stereotype right back into the forefront of everyone's minds.


@npper You're right. And remember: We were assured that we'd moved into the post-racial era with B.O.! What a lark that was! More of the propoganda of the liberal media. This is only the beginning! We're on the threshold of something that could turn nasty! Yikes! Get ready for the battle unfortunately!