During an event at the London Hotel in West Hollywood last night, Kim Kardashian was walking the red carpet when a woman ran up and tossed white powder all over the reality star's back and hair.
You can see the before-and-after shots from the fragrance launch below, with Kim being led away, following the assault, in the latter photo:
The fire department was called in to determine the powder was simply cooking flour and police have detailed the assailant, who really is a moron.
If you aren't a fan of Kim Kardashian, ignore her on Facebook and Twitter. Don't make her sympathetic in the eyes of the public and definitely don't give her a reason to make more headlines.
Seriously, even Jon Hamm would not approve of this idiotic act.
UPDATE: Watch footage from the Kim Kardashian flour bomb now!
[Photo: B. Dowling/WENN.com]