Just when it seemed like the world's most unexpected feud was dying down, Jonathan Cheban has stepped in to voice his take on Kim Kardashian's war of words with Jon Hamm.
How does the random reality star and hanger-on feel about the Mad Men actor dissing his BFF as an example of stupidity in our culture?
Words We Never Thought We'd Write: Are you on Team Cheban or Team Hamm?
"I think Jon Hamm needs to just shut up and stop being such a mad man!" Cheban said at an Ocean Drive party last night. "He needs to mind his own business, because Kim works hard. They do different things - it's a whole different world."
Cheban added - and we're not making this up - that Kim Kardashian is both more popular than Jon Hamm and will be relevant for longer than the Emmy winner.
"Put Jon Hamm in a mall, and more people will go up to the people working at the Burger King than they will to him. Bring Kim to a mall and there will be a riot. They're in two different businesses. Kim's pop culture and what people like.
"It's a lot of work, and she's here to stay. Let's see where he is after Mad Men."