Rachel Weisz L'Oreal Ad: Banned in the UK!

by at . Comments

Rachel Weisz looks unreal in her new ad for L'Oreal.

SO unreal, in fact, that Britain’s Advertising Standards Authority (ASA) believes she looks unnaturally stunning and thus, the ad has been pulled from the UK.

Photoshop enhancements in beauty and fashion images are SOP, but some UK officials have been doing their part to put an end to airbrushing in excess.

The ad for L’Oréal’s Revitalift Repair 10 “misleadingly exaggerated” the antiwrinkle cream’s performance in relation to its claims, the ASA said. Take a look:

Rachel Weisz L'Oreal Ad

The ASA actually did state that “the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face,” so she really is that luminous.

However, the ASA says the image was altered to make her complexion look even smoother and more even. That distinction, however vague, got it yanked.

Ads featuring Christy Turlington for Maybelline, Julia Roberts for Lancome and Taylor Swift for Covergirl have all been pulled for similar artistic liberties.

Other ads have gotten the boot for being too risque, particularly for beauty / fashion companies’ love of underage girls (i.e. Dakota Fanning for Marc Jacobs).

What do you think? Is a watchdog group keeping companies honest like this a good idea? Or just too nit-picky and heavy-handed by the government?

Tags: ,
Like Us On Facebook

More From The Hollywood Gossip

Britney-spears-lingerie

Britney Spears Lingerie Photo Teases New Intimate Apparel Line, Men Everywhere

Britney Spears in lingerie is a beautiful thing. Soon we hope there will be many more advertisements like this one.
Lauren-conrad-basic

Lauren Conrad: Allure Called Me "Basic B!tch" With Sausage Curls!

Lauren Conrad is anything but basic - to us - but Allure apparently views her as somewhat less exceptional than THG's editorial department.
Kendall-jenner-love-cover

Kendall Jenner: Topless For LOVE Magazine!

Kendall Jenner is becoming the model of the moment, surpassing the buzz of even half-sister Kim. See her latest spread here.
Kanye-west-gq-cover

Kanye West Covers GQ, Is Apparently a "Style God"

Kanye West covers GQ this month. Kim Kardashian believes her husband to be very "sexy."

Avatar

Rachel Weisz L'Oreal Ad: Banned in the UK! read more m a k e c a s h 4 . [ c o m ]

Avatar

It will never happen in America - unfortunately. Look at the model with the 20" waist - come on!

Avatar

its a good idea and its great they cant get away with such lies over there