Oprah Begs Viewers to Ditch Grammys For OWN, Nielsen Far From Pleased

by at . Comments

Oprah Winfrey took to Twitter last night to ask Nielsen viewers to watch her cable network OWN instead of the Grammy Awards, a pathetic move that drew criticism from her OWN followers and the market research company alike.

“Every 1 who can please turn to OWN especially if u have a Nielsen box,” she tweeted Sunday at the start Oprah’s Next Chapter and the mega-rated Grammys.

She later added, “Commercial Grammy people... u can turn to OWN.”

Big O

The tweets caused a backlash on the social networking site, with some readers - fans of O, no less - accusing her of “begging for viewers” and being “desperate.”

Oprah followed up with a flurry of defensive replies that were apparently in response to reader criticism: “The word ‘please’ is used as courtesy not a beg."

"'Desperate’ not ever a part of my vocabulary" … "'Unethical' us a little harsh don’t u think? Seemed like it made sense to me. Sorry if you’re offended.”

The original tweet has since been deleted.

Networks are not allowed to specifically target Nielsen subscribers. Policy prohibits “attempts to single out panel members … to change their viewing habits.”

“In accordance with our policies, Nielsen is reviewing this with our clients and may withhold, breakout and/or make a note in the ratings,” a Nielsen rep told EW.

“We take any violation of our policy seriously.”

Given that 39.9 million people watched the 2012 Grammys, a more effective punishment might be simply releasing OWN’s miniscule ratings instead.

Oprah Winfrey has since released this statement: “I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.”

Tags: ,
Wv-peach

LOL @ Leo! I find this "new" Oprah very defensive and condescending. I tried watching her documentary about Hasidic Jews, but turned the station when Oprah proclaimed to the Orthodox mother that the term "Aha Moment" was coined by her. She then said that she had a television show and a magazine named after herself. Really Oprah? I'm done with you. BTW, the OWN really stinks. I shall not watch again.

Avatar

I thought that OWN stood for Oprah Winfrey Network, but evidently Oprah is seeing it as OVER WITH NOW!!

Oprah Winfrey Biography

Oprah Winfrey Nude Oprah Winfrey is a very famous talk show host. Maybe you have heard of her. She may not pump her own gas anymore, but she's extremely... More »
Born
Full Name
Oprah Winfrey

Oprah Winfrey Quotes

I like money. It's good for buying things. What you want is money with meaning. Meaning is what brings real richness to your life.

Oprah Winfrey

Anyone that tells you that having your own private jet isn't great is lying to you.

Oprah
×