Chipotle Grammy Commercial: Back to the Start

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And the award for best Grammy performance goes to... Chipotle?!?

The Mexican restaurant practically stole the awards show last night, airing a two-minute-and-twenty-second act that put all lame Super Bowl commercials this year to shame.

Set to a Willie Nelson cover of Coldplay's "The Scientist," the action here flows across the screen, taking viewers on a trip along with a farmer and some pigs, as their peaceful, countryside setting gives way to an animal warehouse and, eventually, a mechanized distribution system. Yes, it's a commentary on the modern industrial food chain.

Cultivate a better world, the spot encourages at the end. Are we more likely to dine at Chipotle as a result? Who knows. But consider us impressed with the effort...

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