Beyonce, Jay-Z Move to Trademark "Blue Ivy"

by at . Comments

She's already a mogul, this one.

Blue Ivy, Beyonce and Jay-Z's baby's name, may soon be trademarked as well. It does have instant brand recognition, and her business-savvy folks are all over that.

Blue Ivy Carter's parents filed an application with the U.S. Patent and Trademark Office protecting the little girl's name for possible use on a future line of baby goods.

Why the rush? There was no time to waste, apparently.

Beyonce and Jay-Z Image

Two Blue Ivy wannabe entrepreneurs already had applications shot down, and no matter how many White House visits Bey and Jay had enjoyed, they'd still have to go through the office's first-come, first-served process like everyone else.

However, a surge in applications is usual when a new name or phrase explodes into the lexicon, and because it's the office's job to sort things out, they try to anticipate trends, subsequently fast-tracking applications inspired by names in the news.

Still, one Blue Ivy earned the trademark before Beyonce was even pregnant: The Blue Ivy clothing store in Wisconsin got unknowingly lucky in early 2011.

They can be expecting a fat check in the near future.

[Photo: WENN.com]

Tags: , ,
Like Us On Facebook

More From The Hollywood Gossip

Beyonce-cleavage-photo

Beyonce Cleavage Photo Heats Up Instagram!

Beyonce showed off some serious cleavage on Instagram. A bit of a surprise, but we're not complaining!
Beyonce-concert-picture

Kim Kardashian Wedding Snub: All About “Status” for Beyonce

Beyonce did not attend the Kim Kardashian-Kanye West wedding. And we may now know why.
Kanye-west-and-scott-disick-photo

Kim Kardashian Throws Shade at Jay Z and Beyonce on Instagram?

Did Kim Kardashian diss Jay Z and Beyonce on Instagram. That's how many are interpreting the caption on one of her recent photos.
Zoe-saldana-and-marco-perego

Zoe Saldana: Expecting Twins!

Zoe Saldana may be expecting twins. E! News says they have comfirmation that the pregnant actress will soon welcome two bundles of joy!

Wildchild92

congrats to the couple...and jst prayin' for the baby to look more like Bey...:)

Avatar

annette , i agree with u , i just hope the baby doent look like its father , beyonce is gorgeous , what did she see in jay z ?

Avatar

Seriously? For reals? It's really not that deep or important to me. I just hope that kid doesn't look like it's father. God help her if she does.

Avatar

Really all you jealous haters need to actually read what's being said before jumping in to post nasty things! She had to do it because of other people trying to trademark HER BABY'S name! That's her child and her right!!

Avatar

I think parents have a right to set their children up for their own future. Its a very clever and strategically sound move on their part. Blue Ivy is born to very lucrative parents and it's a catchy name. If there is competition already, and they're investigating a baby clothing line, then it makes perfect sense. Sorry people, but if you want to live in a capitalistic society, then people have the right to capitalize and use their business sense to their own advantage. Such is the American way.

Avatar

Can these two get over themselves...seriously!

Dimples87

Just as soon as I was starting to like Bey's music, they pull a stunt like this. I mean, why patent your baby's name is too money hungry. Damn, for people who have millions of dollars, it seems like they can't go without having more of it. Just sad, shaking my head.

Avatar

I dislike her even more now.

Avatar

wow, lucky lil gal. whatever beyonce does with her body o gal, im solidly behind her GO DIVA

Avatar

@Ellie... I haven't said this in forever but, YOU MADE ME LOOK!!! Hahahahahaha. Looks like a cami or something.