First there was the gecko, spawned by the company's name. Then the cavemen, inspired by the ease of saving money ... even neanderthals can figure that out.
Now it's safe to say Geico has a new star in Maxwell the Pig.
First introduced in an ad spot where he went "wee wee wee" all the way home, he's been spun off into a new commercial where he ziplines to money-saving glory.
Watch the weirdness/cuteness below: