Despite Hugh Hefner's mixed feelings at the start, the Lindsay Lohan Playboy issue has become a major hit for the magazine - one well worth the nearly $1M price.
Hef Tweeted that “The Lindsay Lohan January-February Double Issue is breaking sales records.” While he didn't elaborate, there's no doubt it's been flying off shelves.
But will it rank among the magazine's top selling issues ever, if not THE top seller? Not necessarily, although it's certainly one of the best performers in years.
Playboy sold around 7 million copies per month back in its heyday of the early '70s. Today, its circulation is closer to 1.5 million ... damn you free Internet porn!
Some of Playboy's best-selling cover girls of the last 10 years: Cindy Crawford, figure skater Katarina Witt, Pam Anderson, and Marge Simpson. Seriously.
Where will Lohan rank among those all-time naked greats? Will she be in a jail cell at the time she cements her name in the record books? Only time will tell.