Will Ferell is apparently a big fan of Old Milwaukee.
No, seriously, he is. Frank the Tank would be proud of this new set of ads his real life alter ego shot for the classic American lager that have since gone viral.
According to reports, Ferrell pitched the Pabst Brewing Company the idea himself, and agreed to do the spots unpaid on the condition that they aired locally.
In the ads, he lampoons his status as a Hollywood celebrity while fishing in the Mississippi River near Davenport, Iowa and drinking a can of his favorite brew.
He also engages in hand fishing for a "little piece of America," and extolls the virtues of Davenport as an "Old Milwaukee kind of town" ... one letter at a time.
Check out all three Will Ferrell Old Milwaukee ads below!