Star Wars: The Old Republic, the multi-player RPG, has just been launched, and represents an ambitious effort to provide an online gaming alternative to World of Warcraft.
Can it succeed?
The game comes from BioWare, a company with experience crafting galactic space operas, and of course Lucasfilm, with an estimated production cost of $135-150 million.
Easily one of the most expensive in history, it has the largest voice cast of any game, and Storm Troopers even rang the NASDAQ bell Tuesday to promote the launch.
World of Warcraft has dominated the genre for seven years and counting, but Star Wars saga remains one of the most viable pop-culture franchises after 35 years.
Plenty of geek cred, to say the very least.
It’s possible that the two can co-exist with equal popularity, or that SW:TOR will be completely overshadowed ... or Farmville and Angry Birds will dominate both.
Tell us, will you be picking up Star Wars: The Old Republic?