There's no question that Twitter has enhanced the entertainment value of sports, reality TV, award shows and much more. But this takes it to a new level.
The annual college football battle between Mississippi State and Mississippi will feature the first Twitter end zone hashtag in the history of college football.
MSU has painted #HAILSTATE (the school’s traditional rallying cry and fight song, in hashtag form) in its north end zone. Visitors beware. Fear the Twitter!
College teams typically decorate end zones with school name, mascot nickname or color scheme, so Mississippi State’s Twitter-based variation has its critics.
It also has its proponents.
“It’s a phenomenal idea,” said Dallas Mavericks owner Mark Cuban, who likely wishes he thought of it. “It’s a fun way to involve social media at the game, and to TV viewers it’s guaranteed to stir up some emotions between both teams.”
We just hope someone on either team scores a touchdown, whips out a smartphone and Tweets about it. That would be the most worthwhile 15-yard unsportsmanlike conduct penalty since T.O.'s infamous Sharpie autograph session.