Where does the future lie for Internet ads? Canadian advertising agency John St thinks it has the answer: Catvertising. That's right, all cat videos, all the time.
Ahead of the curve in this fast-changing digital age, the firm just opened the world's first cat video division, with production, filming and marketing all in-house.
Ask yourself, what can cat videos do for your business?
This behind-the-scenes documentary is a spoof, of course, but the irony is that an agency pumping out online ads using cats as actors would almost certainly be highly profitable online, or at the very least a hilarious place to work.