Kelly Brook is smoking hot. PETA loves publicity. It was a match made in heaven to paint the UK model like a snake for this new ad campaign.
"Whose skin are you in?" she asks, nude, slithering in painted snake skin.
"It makes my skin crawl to think about the ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts."
Seriously. And what better way to show your opposition than this:
As snakes in the grass go, this one isn't all that gross.