While two deaths at his Coronado, Ca., mansion are still under investigation, Jonah Shacknai has hired a high-profile public relations agency, reports say.
Shacknai hired Sitrick and Company, a powerful PR firm out of L.A.
His six-year-old son Max suffered a fatal fall down the stairs last week, just two days before Jonah's girlfriend Rebecca Nalepa was found dead.
Coronado police have ruled the boy's death a tragic accident. The death of Rebecca Nalepa, also known as Rebecca Zahau, is a bigger mystery.
She was found hanging naked from a courtyard balcony of the same home. Police investigators cannot say if the case is a homicide or suicide.
The homicide unit awaits results from forensic evidence and toxicology tests. A search warrant was served but it's not clear what was found.
In the Nalepa investigation, department officials said, "We will go wherever the evidence takes us and will investigate however long it takes to make sure we get the facts right for Rebecca, her family and the public."
The firm hired by Shacknai is the best PR firm money can buy, with a client list 13 pages long and the founder considered "the king of spin."
The firm's clients included Michael Jackson, Paris Hilton and Major League Baseball.
An executive at Shacknai's company, Sitrick, said the pharmaceutical CEO hired them to help him as he grieves and takes care of two funerals.