Lady Gaga Album Sales Reach 1.1 Million*

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Leave it to Lady Gaga to spark controversy even when the subject at hand is seemingly benign, not to mention entirely out of the singer's control.

Born This Way, the pop star’s latest release for Interscope Records, debuted to huge album sales and atop the pop charts this week, as expected.

Gaga's 1.1. million copies sold marked the best first-week album sales since 50 Cent's The Massacre sold 1,141,000 copies in 2005. However ...

The Gaga Live

The figure comes with something of an asterisk. Gaga’s total was fueled by digital downloads – a high percentage of which were deeply discounted.

Last week, Amazon turned heads when it set the price for a download of the record at 99 cents on its May 23 release day. That's for the whole album.

iTunes was selling a download of the 14-song album for $11.99.

Though Amazon only sold the album at that price for two days, Billboard estimated that it sold more than 440,000 albums at that unbelievable price.

Nielsen SoundScan reports that overall digital sales among all retailers accounted for approximately 60 percent of the first week sales of Born This Way.

When Taylor Swift’s album Speak Now bowed at No. 1 in November 2010 with more than 1 million sold, only 27 percent came from the digital sector.

Likewise, for Eminem’s album Recovery, which debuted in June 2010 with more than 740,000 copies in its first week, only 34 percent came digitally.

Of course, Amazon still had to pay Interscope the full price, and thus took a huge loss to offer that discount (it did so to promote other services).

Would Gaga have topped a million in sales without that boost? Or did it just save the people who would have bought it anyway $10? We'll never know.

Either way, the Lady remains one of the biggest sellers in the business, and for good reason, as she's one of the hardest-working and most unique.



FIRST, it's like all they've said. People won't buy the albums that they don't like no matter how cheap it is. SECOND, haters should get smart and have updated ass! Billboard has said: Amazon still pay full price to Interscope. The loss of selling is Amazon's promotion-budget. So, I just want the bitches and haters stop barkin about the 99cent-Bullshit. Get some life, fuckheads! PAWS UP!


Whocare u like it or not?


At least it proves that Gaga HAS genius! Marketing genius, that is


I beg to differ from most of the comments here. If there was an album for 99c that I even half liked or was merely curious about I'd buy it! Of course I would. 99c is nothing. Anyways, whatever. Well done Gaga!


I know right. I wouldn't spend a penny on someone's album I didn't like. If they offered me a jennifer lopez or britney spears album for a dollar even with the storage space I wouldn't buy it. My computer would be tainted and I wouldn't waste time just to download it. I bought gaga's full price deluxe version last tuesday because I LOVE GAGA.


I bought a fisical copy n I'm happy with it ,I was going to buy it no matter how much it cost ,with or without amazons deal she was gonna sell well ,i will buy more copies to give to my friends n family cuz everybody should have it.I love lady Gaga


I totally agree. I didn't even know about the sale until I read this article, I just bought the normal version off iTunes. And if I didn't want the album, I wouldn't have dropped a dollar on it. Also, thanks for pointing out that Gaga is one of the hardest-working and most unique artists in the industry.


I agree. People who weren't going to buy her album probably didn't. Almost half a million people don't just buy something because it's $0.99 I bought a physical copy of the deluxe version because I wanted the extra tracks and I switched to android so no more itunes, but otherwise I would have been one of the many who took advantage of the great deal. Amazon was genius to do it with this album because they attracted lots of attention to their digital music store from consumers who are listening to gaga and more likely to consume music digitally. I'm glad to see that lady gaga's album sold so well


I agree. People who weren't going to buy her album probably didn't. I bought a physical copy of the deluxe version because


Ppl arent going to buy a album from a person they dnt like no matter how cheap.

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Lady Gaga Biography

Lady GaGa in Concert
Lady GaGa is a musician songwriter, penning songs for pop acts such as the Pussycat Dolls. Lady GaGa is an up and coming solo artist,... More »
New York, New York
Full Name
Joanne Stefani Germanotta