Jessica and Ashlee Simpson to Launch Fashion Line

by at . Comments

Jessica Simpson is teaming up with little sister Ashlee Simpson to create a line of 'tween apparel. Stop now if you're just too excited to continue this article.

As part of the Jessica Simpson Collection, according to WWD, the new products, available in stores in fall, will be geared to the fashion-forward "'tween."

Featuring sportswear, denim and activewear styled after Jess’ “girly, playful attitude,” the line will also feature knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear.

Jessica Simpson and Ashlee Simpson Picture

Jessica and Ashlee will serve as co-creative directors for the line.

”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD. “I’m excited to bring my sister, Ashlee, along as co-creative director because she brings a savvy rocker edge that defines today’s tweens.”

This marks the first ever use of "Ashlee" and "savvy" in the same sentence.

“My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion,” adds Ash, who recently announced she is divorcing Pete Wentz.

[Photo: WENN.com]

Tags: , ,
Like Us On Facebook

More From The Hollywood Gossip

Andrej-pejic-undergoes-gender-transformation

Andrej Pejic Comes Out as Transgender Model

Andrej Pejic has come out as a transgender model. She explains the change here.
Robyn-lawley-bikini-photo

Robyn Lawley Still Considered Plus-Size, Internet Throws Collective Fit Over Bikini Photo

Robyn Lawley, the 25-year-old brunette beauty and "plus-size" model, is again stirring debate over what it means to be considered plus-sized.
Britney-spears-lingerie

Britney Spears Lingerie Photo Teases New Intimate Apparel Line, Men Everywhere

Britney Spears in lingerie is a beautiful thing. Soon we hope there will be many more advertisements like this one.
Lauren-conrad-basic

Lauren Conrad: Allure Called Me "Basic B!tch" With Sausage Curls!

Lauren Conrad is anything but basic - to us - but Allure apparently views her as somewhat less exceptional than THG's editorial department.