Jessica and Ashlee Simpson to Launch Fashion Line

by at . Comments

Jessica Simpson is teaming up with little sister Ashlee Simpson to create a line of 'tween apparel. Stop now if you're just too excited to continue this article.

As part of the Jessica Simpson Collection, according to WWD, the new products, available in stores in fall, will be geared to the fashion-forward "'tween."

Featuring sportswear, denim and activewear styled after Jess’ “girly, playful attitude,” the line will also feature knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear.

Jessica Simpson and Ashlee Simpson Picture

Jessica and Ashlee will serve as co-creative directors for the line.

”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD. “I’m excited to bring my sister, Ashlee, along as co-creative director because she brings a savvy rocker edge that defines today’s tweens.”

This marks the first ever use of "Ashlee" and "savvy" in the same sentence.

“My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion,” adds Ash, who recently announced she is divorcing Pete Wentz.

[Photo: WENN.com]

Tags: , ,
Like Us On Facebook

More From The Hollywood Gossip

Gaga-harpers-bazaar-cover

Lady Gaga Harper's Bazaar Cover: Singer Flaunts Cleavage, French Bulldog

Lady Gaga had the cutest accessory for her cover shoot for Harper's Bazaar's September issue. And we don't mean her pink bra.
Miranda-kerr-campaign-teaser

Miranda Kerr Stars in New Ad Campaign, Helps Explain Justin Bieber-Orlando Bloom Fight

Miranda Kerr is a big fan of capes this year. And we're a big fan of Miranda Kerr!
Kate-middleton-gif

Kate Middleton Dominates at Three Tins in Awesome Outfit, GIF

Kate Middleton rules. If you didn't know this already, this GIF should be all the evidence you need.
Jessica-simpson-and-baby-pic

Jessica Simpson Stuns in Latest Instagram Photo: Is That Even Her?!

Jessica Simpson looks absolutely stunning in her latest Instagram photo. See here and you'll know what we're talking about.