With Jersey Shore, MTV caught lightning in a bottle and is doing all it can to strike while the iron is hot, milking the guidos/ettes for all they're worth.
That relationship goes both ways, of course.
The cast members have reportedly secured yet another pay raise, negotiating new contracts for the upcoming Jersey Shore Season Five in Seaside.
Pauly, Sitch, Ronnie, Vinny, Sammi, JWoww, Deena and effing Snooki will be earning more than ever before when their antics resume stateside.
Sources connected with the say that while MTV has green-lit a fifth season, the gang refused to take part without signing newer, bigger contracts first.
MTV had planned to shoot a new season under the terms of the Season 4 contracts, but lawyers for the cast refused, so MTV drew up new papers.
The majority of the cast has already re-signed, and the rest will sign this week. They leave Italy June 23, with filming in N.J. to commence June 26.