NBC released a lengthy preview for The Voice - the network's take on American Idol, X-Factor and the like - last night. It's certainly ... well, it's different.
Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton are the judges and must pick talent in "blind" auditions where only The Voice counts.
Seriously. Their backs are turned to the performers ...
Interestingly, while the singers aspire to be chosen, the judges are also competing with each other to groom the best and brightest up-and-comers.
On one hand, it's an interesting new spin. On the other, it's seems gimmicky.
It's hard to see this finding a niche in an already saturated market for reality TV music competitions, and the idea that image doesn't matter is debatable.
Maybe we're off base and this will become a HUGE hit, but we have our doubts. Does the preview above make you want to watch Tuesday's premiere? Tell us.