Emma Watson Named New Face of Lancôme

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We'll be seeing a lot of Emma Watson over the next calendar year, as she and her Harry Potter co-star promote the final installment in this beloved franchise.

We'll also be seeing this actress' face for another reason: she's been named the latest ambassador for Lancôme.

Rihanna in Vogue

Says the president of the beauty company, Youcef Nabi, in a statement: “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” 

As a face of this brand, Watson follows in the pretty footsteps of such stars as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway.

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I can definitely see that.

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great choice... emma watson always looks so naturally and its the proper image for a great company as Lancome

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Great choice! Few are as natural yet lovely as she are.

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Yes ! She's incredibly beautiful and will be for a long time

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great move by lancome!