Michael Jackson's estate has been raking in the cash since he passed away, without the music superstar being around to promote his own iconic image.
How do you make a Michael Jackson music video sans Michael Jackson himself, for example? Old footage of MJ and new clips of Jackson fans, natch!
We saw it in "Hold My Hand" (with Akon, below) and for his next video, the star's official site is actively recruiting fans to upload and edit their clips!
The best MJ fan clips will be used in the music video for his song "Behind the Mask." The Behind the Mask Project is open to boys and girls of all ages.
We just hope a certain cab driver sends in some clips. If you don't know what we're talking about, follow the jump and we think you'll agree ...