Hyped as Super Bowl commercials may be, most are gimmicky and quite forgettable. Chrysler's effort featuring the Motor City's own Eminem was anything but.
Two minutes of gritty footage set to the rapper's "Lose Yourself" served as both an homage to Detroit's past and a look to the future in introducing the Chrysler 200.
Moving doesn't usually describe ads during football, but it sure applies here as the iconic American brand - and city - defiantly picks itself up off the mat.
With an assist from Eminem and a gospel choir, this is a bad ass commercial ...