Skins Advertisers Pulling Out Prematurely

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MTV's new show Skins is under considerable pressure from critics, as well as from some advertisers who are pulling out faster than ... you know what, forget it.

Wrigley's, General Motors and H&R Block are all bailing on Skins, the controversial new show that lost Taco Bell as a major sponsor already last week.

"It was never our intent to endorse content that would offend consumers," Wrigley's said in a statement, responding to the backlash against Skins.


The Skins premiere Monday drew 3.3 million viewers, a strong number for a cable show, but received mixed reviews and a lot of harsh criticism.

Groups like the Parents Television Council have lambasted Skins for content "marketed directly to children" and calling it the worst show ever.

MTV, which faced similar criticism during the early days of Jersey Shore, hasn't blinked, feeling companies will come running back if it's a hit.

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