Kim Kardashian Signs on for Sketchers

by at . Comments

Feet may not be the first (or second... or third...) body part that comes to mind when you think of Kim Kardashian, but Sketchers is hoping to change that.

The sneaker company has signed Kim and mother Kris Jenner to endorsement deals. Look for the pair to be featured in a campaign titled "Shaping Up With the Kardashians," a fitness challenge that will serve as this brand's marketing centerpiece in 2011.

Hey, whatever weight loss program that doesn't involve hours on the toilet is a step in the right direction for these people.

  • Sketchers Gal
  • Sneaker Spokeswoman

For once in her life, Kim Kardashian wants people to look at her feet instead of her chest. [Photos: Splash News]

"Shape-ups have already impacted my fitness routine for the better," Kim said soon after this announcement was made. "I am always on-the-move and never know exactly when I can fit in my next workout."

Adds Skechers Fitness Group President Leonard Amato: "Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level."

Hehe. We're trying not to laugh too hard at any reference to Kim Kardashian as an aspirational individual. Apt word choice, dude.

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well, about people's morals & standards....that's none of ur bussiness. But how can u stand ur ground on that if YOU are the one on this thread talking sh*t. Hahaha! HELLO GET A LIFE!!! NO ONE is saying that the start of her career was by any means justifiable. All I said was that she turned something bad into MONEY! Grab ur glasses & read my post over hun. & please don't take ur time to post a respond. Because if so it'll be clear to everyone that the only one with low standards is u. Haha Love ya! Xoxo

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Nobody is hating on Kim people with class and standard are sick of seing this slut all over t.v and magazines when the only talent she has is getting f*cked. You must have very low standards and morals if you think Kim making a career from a porno is justifiable!

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SKECTHERS MUST REALLY BE HURTING TO HAVE TO LOWER THEIR IMAGE TO THOSE TWO BIMBOS WHOS NEXT? SNOOKIE? SUCH ROLL MODELS. THAT COMPANY NEEDS TO JUST CUT THEIR LOSSES NOW AN GO AHEAD AN CLAIM CHAPTER 11...

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WHY ARE U PEOPLE HATING!! THIS IS NORMAL TO tHE KARDASHIAN FAMILY, DAUGHTER LEAKS HER OWN SEX TAPE(BAD REP.) POSES FOR PLAYBOY("GOOD" SEXY REP) AND THEN THE OFFERS START COMING IN... I KNOW IT'S NOT THE "CLASSIEST" WAY TO START UR CAREER BUT WHO CARES! SHE TOOK A NEGATIVE THING AND INSTEAD OF GOING DOWN IN HOLLYWOOD HISTORY AS a TOTAL WHORE SHE IS HAVING HER CASE STUDIED AT HARVARD AS AN eXAMPLE ON HOW TO BUILD UR EMPIRE & BUSINESS... IF ANYTHING SHE IS A "SMART WHORE" IF tHATS THE WAY U WANT IT. STOP HATING!!! GET A LIFE & GET OFF U aSS AND MAKE UR OWN MONEY!!!!!!

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Just another way to make a quick buck.
Money whore.

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Did anyone Katch Kris on Lopez Tonight (last night) announce this new deal? She actually said that wearing Sketchers would provide the wearer the opportunity to obtain one of those amazing Kardashian Booo-tays. Honest... she did. Don't think that's actually what the execs at Sketchers had in mind! Do you?

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to mistress she all ready has a exercise vide look at wal mart

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anything just to put their name on and sell it they are sell out

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What a perfect *fit* I guess the *exercise* video is next.