We really wish were were making this up, but: Mastercard is coming out with a prepaid, Kardashian-based credit card.
The item will be available to consumers on November 10 - and we'll just let Kim take it from here, as we must go purchase canned goods for the upcoming Apocalypse:
"I am so excited to reveal to you guys that Kourtney, Khloe and I have partnered with Mobile Resource Card to create our very own Kardashian Prepaid Mastercard," Kim blogged today.
"To me, the coolest thing about this prepaid card is that when you get the card you also get a Mobile Mone account for free and you can transfer your money between your accounts when you need it, using your phone. It’s like having an ATM in your phone, LOL. No one likes going to banks and ATMs and we’re constantly on our phones, so why not make it easy to manage your money from your mobile!?"
We don't have an answer for that, Kim. Or for what's become of society.