Lauren Conrad to Launch New Clothing Line

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Lauren Conrad is ready to re-enter the fashion scene.

After halting production of her first clothing line last year amidst the recession and a bleak retail landscape, LC has a new contemporary collection underway.

Britney Spears, Plaid Shirt

With the affordable Lauren Conrad Collection already being sold at Kohl’s, the former star of The Hills is starting a new line with several of her best friends.

“It’s a contemporary women’s line,” she said. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line."

"It will be at a higher price point. It will be very different.”

Lauren Conrad's California style is a hit with teens and adults alike.

While the 24-year-old said her new collection is just getting started, but she can’t contain her excitement when it comes to working on a line all on her own.

“It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it yourself,” she said.

With greater responsibility and pressure comes greater reward, a fact that the budding designer is somewhat intimidated by, but mostly excited about.

Adds LC, who's also planning a new novel series, “It’s a lot more work, and it’s more stressful, but it’s something I love doing so I’m looking forward to it.”

So are we. Way to go, LC!

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Lauren Conrad Biography

Lauren Conrad and New Boyfriend? A Laguna Beach alumna, the gorgeous Lauren Conrad has gone on to be the star of its spin-off series, The Hills. Back in her high school... More »
Born
Birthplace
Laguna Beach, California
Full Name
Lauren Katherine Conrad

Lauren Conrad Quotes

Someone with a great sense of humor is the most important thing, and someone who really supports me in everything I do... I don’t ever want to make an excuse for trying to work hard and having my own life. I love a guy that supports that and loves that.

Lauren Conrad [on men]

I don’t feel girly without long hair! There is something so sexy about having long blonde hair. It’s so feminine.

Lauren Conrad
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