That whole schpiel about having more respect for golf in Tiger Woods' public mea culpa? As insincere and manufactured as his pre-sex scandal image.
Not that he's Mel Gibson, but when he unleashes a string of vulgarities like he did at the British Open this weekend, it can't help his public perception.
The guy had no problems finding the hole for years - if you know what we mean! - but he's struggling now! We mean his putting is way below average.
Woods, who finished tied for 23rd and has not won a tournament in 2010, is heard berating himself in the clip below: "Why the f--k did you do that?"
Pretty much what Elin Woods has been asking all year.