Bruce Willis Introduces "The Manliest Scent in the World"

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He doesn't die easily, and he has a sixth sense about things.

Who would NOT wanna smell like movie star Bruce Willis?!?

That's what LR Health & Beauty Systems, a German beauty company, has asked itself. Having failed to come up with an answer, it's released a collection of colognes in honor of the actor.

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world,” Tilo Plöger, COO of the company, said of the product, which contains hints of grapefruit, pepper, and vetiver.

This collection includes hair and body wash; deodorant; aftershave balm; and eau de parfum.

As you can clearly see above, the packaging mimics “brushed aluminum and embossed riveting," company sources say, because, let's face it: what other kind pf packaging would be acceptable to John McClane?

The product's tagline? Smart Guys Live Forever.

This is the same actor who recently starred in Surrogates and Cop Out, so it's unclear if the motto is referring to Willis himself. But, either way, we're sold!

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