Jay Z is already a music mogul, a wildly successful rapper and producer.
If he can lure free agent NBA star LeBron James to the New Jersey Nets, though, the team's new minority owner will become a god among sports executives as well.
James becomes fair game July 1, but Jay is already putting on a full court press, with an assist to his close friend Steve Stoute, one of LeBron's marketing gurus.
Stoute, whose firm, Translations, has hooked LeBron up to a number of big corporate sponsors, welcomed James to his birthday party, which Jay Z also attended.
Z-ROUTE: Can Jay bring LeBron to the Nets?
There, LeBron got the full Jay-Z experience: he arrived with his wife Beyoncé, Mary J. Blige was also on hand, and his sister-in-law, Solange Knowles, even DJ'd.
No word if Jay's got sway with James, who recently made news for flaming out of the playoffs amid reports that Cavs teammate Delonte West is nailing his mom.
We'll find out soon enough, though, as soon as King James is done having his ego stroked and milking publicity from his free agency as long as humanly possible.
Where will LeBron James end up?