While it will always be funny to think of him as a sex tape star, Colin Farrell is making it clear that he wishes to be known as more than just a Hollywood bad boy.

On the wagon and focusing on his movie career, the Golden Globe winner is also taking up a few good causes. Chief among them: homophobia and the problems his brother, Eamon, has gone through as a gay man in Ireland.

Last week, Farrell spoke at an event for BeLonG To, an Irish LGBT organization aimed at teens, regarding his sibling's struggles. Said the actor:

"I can't remember much about the years of physical and emotional abuse my brother, Eamon, suffered. The thing I do remember, though, quite literally, is blood on his school shirt when he came home in the afternoon. The beatings and taunting were very frequent for him and a constant part of his school years.

"Intolerance is not genetically encoded - it is taught. It is learned at home. It is learned in the classrooms and it is learned anywhere else we gather as a group. Bullying is torture, it is another betrayal of basic human decency and its scars reach into the future of its survivors."

Recently, Khloe Kardashian also spoke out against bullying.

If this a new cause celebrities are lining up for, it's certainly one we can get behind.