Tiger Woods has summoned Ari Fleischer, former adviser and White House Press Secretary under George W. Bush, to be his PR man as he plots his return to golf.
According to the New York Post, Woods is planning to compete at the Arnold Palmer Invitational March 25 in Orlando, and Fleischer is on board with the planning.
“They were in his living room this week going over strategy in two weeks,” a source said, noting that “I would be shocked if he didn’t play the Arnold Palmer.”
Palmer himself reportedly has told confidants that Tiger Woods is definitely playing. Quietly, the people running the tournament are preparing for a media crush.
As for Ari Fleischer's role?
How involved the former Bush aide will be remains to be seen, but appears he is a big part of the healing process that began with Woods' apology speech February 19.
Can Ari Fleischer rebuild the Tiger Woods brand?
Knowing he eventually has to stand before people publicly and take questions, which he didn't then, is why Woods sought out the advice of the renowned spin doctor.
After resigning his White House post, he formed Ari Fleischer Sports Communications, focusing on crisis response and control, in partnership with IMG Sports agency.
Woods is repped by IMG (and has been counseled by Obama and Clinton).
Amid his admission to steroid use, disgraced baseball star Mark McGwire is a Fleischer client. He also advised the Green Bay Packers following their divorce with Brett Favre, and the NCAA on how to repair the image of college football's BCS.
Good luck with that one.
On one hand, Fleischer has his work cut out after everything Tiger did to sabotage his own image. On the other hand, Tiger's already back together with Elin Woods, and it's not like his current handlers could possibly have done a worse job.
What do you think? Can Tiger's image be salvaged by Ari?
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8 Comments
March 17th, 2010 5:11 PM
Tiger is a spoiled Bratt..he would never be able to face reality on his own....his dad was a real man,,maybe he sould follow in the footsteps of a real man to become one!!
March 12th, 2010 3:51 AM
Illuminati controlled media harassed him and now they have the solution - an Illuminati member to keep Tiger in check.
Greasing the palms.
America is controlled by an occult system. They have no morals. They do anything for money.
They are breaking Tiger like a baby elephant so he'll perform for the circus. He's worth money to them so they'll keep using him to monopolize ticket sales for the show.
March 12th, 2010 3:45 AM
How can you let an Illuminati member into your home, Tiger?
That's like inviting the devil to breakfast. Illuminati will eat you alive.
He probably just went there to scout for a closet to hang you in.
March 11th, 2010 9:12 PM
I agree with you wctw. I hope the best for Elin and Tiger, I know they can make it. Love will find all the solution and reasons for them to stay strong together as a family. God bless the Tiger Woods family. May they find God always as part of their life and the secret to real joy that fame and money cannot buy. Peace, love and hope... wisdom from Almighty to mend all those broken pieces and to never forget the lessons learned from all these
March 11th, 2010 5:53 PM
Well, Tiger behaves like a sleezy politician so this only makes sense...
March 11th, 2010 5:51 PM
Two Words - Ingore him -
March 11th, 2010 1:37 PM
TO THE PEOPLE WHO SAID THAT TIGER NEVER REALLY CARED ABOUT HIS FAMILY AND PUT GOLF AND HIMSELF FIRST IN HIS LIFE...THE HIRING OF ARI TWO WEEKS BEFORE HIS IMMINENT RETURN SHOWS THAT HE DIDN'T CARE ABOUT HIS IMAGE THREE MONTHS PRIOR AND HE WAS ONLY CONCERNED IN GETTING HIS WIFE BACK WHILE ALL OF THESE HOES DESTROYED HIS REPUTATION BY GOING PUBLIC WITH A PRIVATE MATTER..TIGER HAS NEVER DEALT WITH SOMETHING LIKE THIS BEFORE THEREFORE I COULD SEE WHY HE WOULD HIRE HELP...DON'T LOOK TOO MUCH INTO THESE PEOPLE...TIGER ALREADY ADMITTED TO HAVING AFFAIRS I DON'T THINK THE HIRING OF ARI WILL CHANGE HIS ADMITTANCE TO DENIAL...I THINK HE HIRED ARI TO HELP HIM HAVE SOME KIND OF CONTROL WITH THE SLEAZY MEDIA.
March 11th, 2010 1:01 PM
This is the wisest move Tiger did since his sex scandal outbreak... Tiger is an introvert (sorry to say a poor communicator and not good with media).. Hiring a PR expert will facilitate his comeback a lot... His own Team Tiger has not been giving him the optimum expertise in handlng his crisis, which ended up a mess... If Tiger's first PFA Golf Tournament is Palmer Invitational, Arnold will likely give him good morale support as well.. I do hope Tiger Woods all the best ! His comeback journey is not an easy one, first with mending up his marriage, then back to golf tournaments which can't avoid chances with media and hecklers... I do hope his wife and kids will be there to support him in being present at least in the first few golf tournaments, because for Tiger, they are his treasures and motivators for all his hard work.