MTV is taking Jersey Shore abroad, hoping that international viewers will tune in to see The Situation chase broads and be as captivated as we are.
The network is promoting the shore lifestyle - at least the lifestyle on the show, which stoked local anger - in a new ads called “Get Jersey Shored.”
MTV executives say they believe that despite Jersey Shore quotes not making sense elsewhere, the "Jersey Shore narrative" is universally appealing.
One of the overseas print ads for the show sums it up: “Muscles + gel + tanning bed = sex.” They left out laundry, right Pauly D? Still, point taken.
Is the rest of the planet ready for Jersey Shore?
With the campaign, MTV is testing whether Jersey Shore truly has global appeal. If it does, there’s obviously a tremendous amount of money to be made there.
Jersey Shore premiered in the U.S. last December, and “seems likely to be a consensus choice for most appalling show of 2009,” The New York Times wrote.
Now the show will make its debut on MTV’s international channels. The network will also sell the show to third-party syndicators beginning next month.
Season Two is coming to an unnamed city that's likely Miami soon.