Perhaps we didn't give Radar Online and its vague, anonymous sources enough credit, because it looks like Kim Kardashian-Reggie Bush breakup rumors are true.
Sources confirm to E! News that the reality star and her Super Bowl champion NFL star beau have called it quits for real. So what was the issue this time around?
The "increased fame and crazy busy schedule" of Kim have been an ongoing source of conflict for the twosome, who reunited last August after a quick breakup.
While Kim's in South Beach shooting Season Two of Kourtney and Khloe Take Miami, Reggie, who has always had trouble with the spotlight, has been out in NYC.
She was by his side as he won the championship with the New Orleans Saints this winter, and then vacationed in Costa Rica. But following that, things went south.
IT'S OVER: So ... how long until Kim and Reggie reunite again?
We may never learn exactly why, as the couple mutually decided to part ways a few days ago and have agreed not to discuss the split in public, says a source.
Of course, this being Kim Kardashian and Reggie Bush, another reunion between the running back and world's greatest body isn't completely out of the question.
They do truly love each other and there's no bad blood, say insiders close to the pair who say they're even open to the idea of reconciling further down the road.
Just the same, "they need to be apart" right now. Sad news to report for us, but also good, we suppose, in the sense that it seems like it's what they both wanted.
Besides, now there's at least a 0.01 percent change Ray J can dump whatever skank he picked on his reality show and swoop in for another romp with Kim.