It's been a big week for Kim Kardashian.

Instead of merely reading off cue cards for her reality show, or posing on red carpets for parties that pay her thousands of dollars do nothing, the former sex tape star took on the role of fashion and fragrance designer.

First, she walked the runway during New York Fashion Week, donning a dress she and her sisters helped create.

Then, she and Sephora officially launched Kim's new fragrance at a store in the city. Hundreds of people showed up, including one adorable Saints fan:

For the record, no matter how good she looks in a bathing suit, we'd much rather see this side of Kim than the woman that Tweets photos of herself looking "HOT" in a bikini.

Click on the pics below for more shots of Kardashian in NYC: