The Situation Room: Mike Sorrentino Breaks Down Jersey Shore, Living the Guido Lifestyle

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Mike Sorrentino, who "unveiled" his new persona The Situation on last night's episode of Jersey Shore, did not impress Sammi with the new moniker.

But he's already a hit with the MTV show's viewers, though, and it should come as no surprise that he's looking at getting The Situation trademarked.

Jersey Shore Cast in Italy

Yes, really.

"I'm trying," Mike Sorrentino, the assistant manager of a gym (of course) when he's not tanning, boozing and pumping his fist on the Jersey beach.

"I'm in the process of it right now. I don't know if it's possible, but I'm trying ... They're actually selling 'I Love The Situation' panties on MTV.com!"

A 27-year-old native of Staten Island (of course) says he gets "bombarded all day long" with praise from friends and fans since the show debuted.

That's because Jersey Shore, with its self-described "guidos" and "guidettes" sharing a summer house in Seaside Heights, N.J., is a bona fide hit.

Negative stereotypes and offended Italian-Americans aside, Mike Sorrentino makes no apologies for bragging about living what he calls the Guido Lifestyle.

"I'm very confident in being Italian," he says. "I'm proud to have spiky hair and to have my six-pack. Whoever doesn't like it, I'm not really too worried about it because everybody should love themselves. If you don't love yourself, who will?"

Obviously not housemate Sammi "Sweetheart" Giancarlo.

After a heavy flirtation with Mike, Sammie ended up hooking up with the most muscled housemate, Ronnie Magro, on last night's Jersey Shore.

"I was a little upset," Mike admits. "I am a little bit of a wild kid but at the same time, I have that sensitive side. I would love to settle down."

Well, there are always gay guys to make him feel better: "I'll be honest, I definitely like the attention," he says of his appeal to the other team.

"I'm flattered if there are guys that have crushes on me."

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I thought he was 30. His body is crazy!!!

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he looks waaaay older than 27