Joe Francis has been named the Douche of the Decade by a prominent celebrity gossip site. He's cool with that - but not about Gawker calling him a rapist.
The Girls Gone Wild kingpin is vowing to sue the site for $10 million after it referred to him as "a rapist" while crowning him the winner of its recent poll.
Incidentally, Francis received 32 percent of the nearly 9,000 votes cast. We would have probably bet on a different douchebag, but Joe is very deserving.
"You messed with the wrong guy. No one makes up lies about me and gets away with it," an irate, douchey Francis e-mailed Gawker founder Nick Denton.
"I lost a $10 million deal as a direct result of you calling me 'a rapist.' You will be paying me every dime of that back and more! Are you mentally retarded?"
"Do your research first," the sleaze added. "I am coming at you harder than I ever went after anyone. I am going to wipe you off the grid! YOU ARE DONE!"
DOUCHE OF THE DECADE: In the end, there was little competition.
"You, Nick Denton, are truly the douche of the decade. Merry Xmas IDIOT!!!"
And with those words, Joe officially earned his Douche of the Decade crown.
Francis attached a shirtless pic of himself (above), adding, "I sent you an updated picture of how I look ... because you seem to be sexually obsessed with me."
Francis told Page Six that the Gawker line were directly responsible for him losing a $10 million distribution deal, as if that were even remotely possible.
Gawker managing editor Gabriel Snyder did not apologize, and said this in response to Joe's threats: "We wanted to retire the word 'douche' by crowning Joe Francis as its apotheosis, but it looks like he's determined to remain the standard-bearer."
Your move, Joe.