Jersey Shore is MTV's newest reality "hit."
But advertisers can't wait to hit the road.
After a flat-out ridiculous series premiere, Domino's Pizza pulled its ads from the show. American Family Insurance noticed its ads running and did the same.
The episode, which "outraged" at least one major Italian group, is going to be running only promos for other crappy MTV shows during breaks at this rate.
That said if you're an advertiser looking to sell hair gel, fist-pumping instructional DVDs, tramp stamps, spinning rims or gold chains, there are openings!
The cast of MTV's Jersey Shore. It's a lifestyle.
Meanwhile, according to new reports, the Jersey Shore Conventions and Tourism Board isn't smitten with the way their turf comes off on the program.
The tagline of "hottest, tannest, craziest Guidos" may play a role in that.
"We're flattered that MTV thinks we're an interesting enough destination to warrant an entire reality series," the tourism group said in a statement.
"But the national TV audience is hardly getting the full story." MTV is providing a one-dimensional, dramatized version of a very small group of visitors."
"We welcome visitors to come here, even during the holiday season, to enjoy a cultural diversity that in no way reflects what is seen on MTV."
We would really, really hope so.