The Michael Jackson concert movie, This Is It, originally billed as a two-week-only event, will now be staying in theaters through Thanksgiving weekend.
This Is It led the box-office competition with an estimated $21.3 million in the U.S. Friday-Sunday, upping its five-day, worldwide haul to $101 million.
The film still couldn't dominate Miley Cyrus or Paranormal Activity, but what can you expect. It is rehearsal footage, not even a real movie. Just saying.
Despite its success, This Is It barely came within $10 million of matching Cyrus' Hannah Montana concert movie's opening weekend record ($31.1 million).
Best of Both Worlds, which opened on Friday, also made more money in five days than This Is It (which opened Wednesday) $37.3 million to $32.5 million.
THAT'S NOT IT: Even in death, Michael Jackson remains an enormous draw.
Internationally was another story, though, as Michael Jackson has always been bigger overseas than in the United States, where he isn't exactly small time.
Two-thirds of This Is It's mammoth gross came from the rest of the world, led by the Jackson-friendly environs of Japan, the United Kingdom and Germany.
With four more weeks to go, there's no telling what it will make when all is said and done. But clearly, Jackson's executors have created a movie monster.
According to Sony, the film's $101 million is already a new worldwide record for a concert movie ... beating out none other than Best of Both Worlds, natch.
Paranormal Activity (second with $16.5 million), meanwhile, was the weekend's top-grossing non-Michael Jackson movie, and has now grossed $84.8 million.