Balloon Boy Throws Up on Today Show; PR Hoax May Make Colorado Taxpayers Do the Same

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Falcon Heene, who gained instant notoriety and a misnomer of a nickname (Balloon Boy) yesterday, is thankfully safe and sound, having never drifted away in his father's homemade helium craft as was originally believed.

But the six-year-old Colorado boy does have the flu.

As his family did the morning show circuit on Friday, Today viewers saw Balloon Boy throw up on camera as his siblings and mother recoiled in abject terror.

Easily an 8.5 on the unintentional comedy scale.

What's considerably less funny is the increasing suspicion that the incident, which captivated the nation and resulted in millions of dollars prematurely spent trying to rescue Falcon Heene on the fly, may have all been a hoax.

Balloon Boy

Richard Heene cradles one ill Balloon Boy.

Father Richard Heene tried to deny this on Today, saying he has nothing to gain from it. But as the man spoke, offering no clear answers to why Falcon himself seemingly confimed the hoax on CNN last night, his son barfed.

The cost to Colorado taxpayers is that sickening.

The Larimer County Sheriff's Department will conduct an investigation into the getaway balloon caper. They have not decided if it's a criminal investigation.

One reason for suspicion? Falcon Heene and family were on ABC's Wife Swap last spring, and have pitched reality shows to multiple networks since. Fishy.

Here's Falcon Heene, a.k.a. Balloon Boy, and his family addressing the subject on the Today show. The vomiting takes place around the six-minute mark ...

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totally just a pr stunt. whats wrong with his parents?! why are they allowing him to do all these shows if he has the flu? desperate much?

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Why are they on the TODAY SHOW?????? The media just fell for their PR STUNT. Good job MEDIA. Maybe I might fake a baloon scare. I could use a couple of grand from the TODAY SHOW....

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ok, enough excitement ...lets move on.