Jessica Simpson Comments on New Lingerie Line

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Having been feverishly pimped out by father Joe Simpson to lend her name to lines of luggage, bikinis and fragrances, Jessica Simpson is really challenging Paris Hilton and Britney Spears' reign as queen of celebrity overpriced crap licensing.

Now she is adding underwear to her empire!

Rihanna in Vogue

The alleged singer said of her new lingerie line: “My intimates are feminine and sweet with a hint of fun. I love lingerie. What girl doesn’t? My lingerie reflects the way I’m feeling when I wake up and helps me set the tone for my day.”

As any woman knows, however, finding gorgeous designs to set that tone can be tricky. So how does Jessica Simpson feel about solving that issue?

HAGGARD: Jessica has seen better days. [Photo: Fame Pictures]

“It is important to me personally to be able to wear my own line. It's a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I will live in."

"We focused on soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body."

"We spent a lot of time on the details. I really wanted to make this special.”

“I love the seersucker group because it is just classic and so adorable. We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine. We also created a denim and floral set that is flirty and fun.”

We're sure the items will look great on Tony Romo's floor ... having just been removed by Natalie Smith, of course. That is just how the dude rolls.

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